Health plans send an estimated 250 individual communications to their members each year. Lack of coordination and alignment across touchpoints leads to poor member experience, resulting in member abrasion and churn. By adopting a data-driven approach, powered by Artificial Intelligence (AI), health plans can optimize member engagement to build trust and loyalty.

This webinar will explore how advanced modeling and analytics can not only drive members down their optimal engagement journey, but transform member engagement into personalized and impactful experiences that meet members where they are.

Join us to discover:

  • Leveraging the power of AI to improve the accuracy and efficiency of data analytics.
  • Techniques for predicting member behavior and optimizing channel effectiveness through propensity modeling.
  • Deploying AI to transform data into actionable insights and member engagement program designs.
  • Ethical considerations and best practices for deploying AI in ways that preserve trust and transparency.

Speakers

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