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Medicare Member Maria

Get to Know Maria

Maria is a 74-year-old native Spanish speaker living in rural Florida. She works full-time at a convenience store near her home and spends her free time staying active in her community. Many of her neighbors are around her age.

“I don’t mind getting text reminders about my health, so I can stay healthy for my grandkids.”

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Know Me

  • Hasn’t been to the doctor in a while and her health plan needs her to fill out a health survey
  • Spanish is her first language, but she does speak, read, and write English well
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Move Me

  • The higher the density of MA recipients in a community, the more compliant and aware people are when it comes to healthcare (FOMO mentality)
  • Rural populations respond at a higher rate to mail and text

Health action programs that engage the young and the young-at-heart.

The Medicare population is an ever-changing group that grows increasingly tech savvy. It’s time to break the belief system that all seniors avoid technology and haven’t embraced digital communication channels. Not recognizing this is a missed opportunity that could dramatically impact Medicare Star Ratings and HEDIS, affecting reimbursements and existing plan benefits.

Icario understands people.

We know that modern Medicare members have different needs than those in the past. Our health action programs are designed to meet members where they are with messages that resonate, moving them to take specific actions. All for better health.

Medicare Members
Medicare Health Action Programs

Let’s connect with people like they’re humans.

Through our health action programs, we learn how to sustain engagement with individuals—recognizing their unique situation, social determinants, values, and beliefs to deliver coordinated programs without consumer abrasion. Once they engage, they stick with us.

You know members clinically. We know them personally.

Icario delivers deeper insights—combining demographic, clinical, and consumer data with behavioral science to understand needs and values to personalize the member experience.

Medicare Member Experience
Medicare Personalization

Create personalization that drives member action.

Icario leverages machine learning to connect with members like people—using the best message, best channel, best incentive, and best outreach sequence for the individual.

Icario Connect is a flexible health action platform that works for you.

Icario’s health action programs create a unique, more human experience on a platform that’s open, customizable, and offers real-time reporting to drive ever-better results.

Icario Platform

Outcomes That Speak Volumes

Medicare Health Outcomes


above the national average in wellness visits


reduced completion time for HRA’s using digital tools


increase in cancer screenings

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Smarter engagement starts here.

Discover how our platform drives health action and improves outcomes with personalized, data-driven solutions.

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