The Unexpected Link Between Free Diapers, Better Healthcare, & Lower Claims for Medicaid Families

Diapers are an uncovered benefit for Medicaid families, costing members at least $96 per week. UnitedHealthcare Community Plan of Tennessee launched a successful program offering diapers as an incentive for various health actions, resulting in a win for the entire healthcare ecosystem. Watch this webinar on demand to learn about the program and its ongoing results.

In This Webinar You’ll Learn:

  • How repeat provider-consumer engagement shows diapers make a difference in motivating parents toward desired behaviors
  • How receiving diapers frees up funds for food and utilities, and even opens employment opportunities for families facing social and economic barriers
  • How powerful incentives decrease no-show appointments and build strong bonds between providers and families


  • Lauren Barca, Executive Officer, Population Health, UnitedHealthcare Community Plan of Tennessee
  • Cory Busse, VP, Performance Strategy, Icario