Rewards & Incentives

Rewards and incentives (R&I) play a crucial role in motivating members to take positive health actions that improve member engagement and boost health outcomes. Icario’s proprietary engagement platform uses predictive analytics, advanced segmentation, and the latest behavioral science to design powerful rewards programs.  

With years of experience and insights from over 100 million member touchpoints, we understand the unique needs of Medicare and Medicaid member populations.  

At Icario, we approach data from a whole person perspective, gathering deep insights to tailor Rewards & Incentive programs to each member’s needs. By delivering helpful content and personalized offerings, Icario’s programs engage members more meaningfully, moving them to take health action.  

For members, this means closing care gaps more quickly, driving better health outcomes.  

For health plans, the result is higher ROI for programs and stronger performance on quality measures. 

More Reasons to Choose Icario for Rewards & Incentive Programs 

Rewards & Incentives programs designed by Icario leverage the experience and knowledge from millions of member interactions.  Our proprietary engagement platform deploys advanced data analytics based on proven behavioral science, designing and implementing only the most effective engagement strategies.  

Whether getting a diabetic eye exam or an A1C test, the experts at Icario understand how to motivate members to take health actions important for their unique situation. Our whole person approach to data creates personalized touchpoints that maximize investment while driving more dynamic member experiences.  

Data-Driven Rewards Customization 

With access to massive data sets combined with our proprietary, proven data analytics capabilities, the team at Icario can predict member behavior based on their unique needs and desires. As a result, our rewards programs resonate with each member, engaging them meaningfully and driving desirable health actions this year and the next.   

Predictive Incentive Strategies 

Utilizing predictive behavioral science, Icario crafts reward strategies that resonate deeply with members. By understanding what motivates different segments of your population, we can anticipate member actions and design targeted incentives. This approach helps close care gaps, encourages proactive health management, and enhances member well-being. 

Proprietary Engagement Platform 

Our proprietary engagement platform delivers more impactful rewards and incentives via personalized, omnichannel interactions. The Icario platform deploys advanced data analytics to optimize each unique touchpoint, creating member experiences that enhance satisfaction while driving significant health improvements. 

Our proven approach to Rewards & Incentives programs delivers predictable, unparalleled performance. Our long track record of results offers confidence that Icario’s Rewards & Incentives programs will also deliver strong ROI. 

Rewards & Incentives Results

Our Rewards & Incentives programs have consistently delivered measurable results for health plans. By leveraging data-driven program design, personalized offerings, and flexible incentive options, we have helped our partners achieve higher retention rates, improved Star Ratings, and better health outcomes for their members. 

Improving Medication Adherence

Through ​a Year-Long Engagement Program

Challenge

A Medicare Advantage plan needed to drive better medication adherence for its MA-PD beneficiaries with chronic conditions. Medication adherence is the #1 driver of poor health outcomes, so the plan wanted to move quickly to improve results.

Approach

Icario designed an engagement program that leveraged rewards and incentives tailored to improve medication adherence. The program included concise messaging and outreach to educate members on the importance of medication adherence. Rewards were introduced to motivate members to complete important activities like “learn and earn” activities and a helpful medication checklist. The program was specifically designed to avoid over-communication and abrasion.

Results

The results of Icario’s year-long program were impressive—Icario helped boost medication adherence and health outcomes while maintaining and enhancing member experiences.

• Challenge
  A Medicare Advantage plan needed to drive better medication adherence for its MA-PD beneficiaries with chronic conditions. Medication adherence is the #1 driver of poor health outcomes, so the plan wanted to move quickly to improve results.
• Approach
  Icario designed an engagement program that leveraged rewards and incentives tailored to improve medication adherence. The program included concise messaging and outreach to educate members on the importance of medication adherence. Rewards were introduced to motivate members to complete important activities like “learn and earn” activities and a helpful medication checklist. The program was specifically designed to avoid over-communication and abrasion.
• Results
  The results of Icario’s year-long program were impressive—Icario helped boost medication adherence and health outcomes while maintaining and enhancing member experiences.

  16%

  of non-compliant members completed ​and attested to at least 1 healthcare activity

  28% 

  of members who completed the first ​“learn and earn” activity went on to complete ​all their medication checklist activities​

  32% 

  of rewards redemptions came through ​digital channels​

16%

of non-compliant members completed ​and attested to at least 1 healthcare activity

28% 

of members who completed the first ​“learn and earn” activity went on to complete ​all their medication checklist activities​

32% 

of rewards redemptions came through ​digital channels​

Driving Annual Wellness Visits

With a Data-Led Strategy and Human Approach

Challenge

A plan needed to increase scheduled annual wellness visits for its members and close more preventive gaps in care. Only 16% of Medicare recipients complete an AWV each year. This statistic, combined with potential barriers to seeking care, increased the challenges for this plan and its members.

Approach

Combining behavioral science and insights from member data, Icario created a program that used educational and empathetic messages designed to resonate with each member demographic. Integrated omnichannel outreach and customized rewards were designed to motivate member action.

Results

By simplifying the process, improving member education, and offering customized rewards, Icario motivated members to act and closed gaps in care. Icario’s program drove significantly more scheduled visits and preventive screenings, including:

• Challenge
  A plan needed to increase scheduled annual wellness visits for its members and close more preventive gaps in care. Only 16% of Medicare recipients complete an AWV each year. This statistic, combined with potential barriers to seeking care, increased the challenges for this plan and its members.
• Approach
  Combining behavioral science and insights from member data, Icario created a program that used educational and empathetic messages designed to resonate with each member demographic. Integrated omnichannel outreach and customized rewards were designed to motivate member action.
• Results
  By simplifying the process, improving member education, and offering customized rewards, Icario motivated members to act and closed gaps in care. Icario’s program drove significantly more scheduled visits and preventive screenings, including:

  10%

  increase in AWVs

  18%

  of plan members scheduled visits immediately after outreach

  25%

  of members claimed a reward

10%

increase in AWVs

18%

of plan members scheduled visits immediately after outreach

25%

of members claimed a reward

Building Powerful Rewards & Incentives Strategies  

Icario follows a proven process backed by the latest behavioral science. Our whole person approach to data analytics helps us design personalized, powerful rewards strategies.   

How Icario Achieves Extraordinary Results for Plans

First, we ask the most important questions:  

• How many members can take the desired action?
• What level of effort is required to take the action?  
• What obstacles might prevent members from taking action?  

With these Key Inputs, we gain an understanding of what’s most important—the potential total value for your plan.  

Next, we implement a Quality Measure Strategy based on three main objectives:  

• Improve: Incentivizing health actions that drive improvement to the next threshold.  
• Progress: Facilitating forward movement on measures that require more time for impactful change.  
• Protect: Solidifying performance close on cut points that deliver the highest value.  

Finally, Icario determines the Total Reward Value. Our experience points to a direct correlation between member engagement and reward value. We also know how to design programs to optimize rewards to achieve the best results while maintaining a solid overall ROI.  

Incentive Options 

Choose from a variety of incentive options, including gift cards, ATF cards, and our multi-benefit care card. Our flexible incentive options help you design programs that resonate with your members and drive meaningful engagement while staying CMS-compliant. 

Already have a rewards and incentives vendor? The Icario platform enables seamless API integration so you can see all your engagement efforts in one place. 

By leveraging data-driven program design, personalized offerings, and flexible incentive options, we help our partners achieve higher retention rates, improved Star Ratings, and better health outcomes for their members. 

Smarter engagement starts here.

Discover how our platform drives health action and improves outcomes with personalized, data-driven solutions.

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