It’s that time of the year—flu season is here again! Have you talked with your members about the importance of getting a flu vaccination?

Icario recently completed a Flu Education and Vaccination Outreach campaign to over 2.4 million members for one of our national Health Plan clients. We have run this campaign as an annual initiative for the past several years, and this latest campaign was just as successful as in years past.

One notable feature of the program is the inclusion of educational content for those individuals that indicated they were not inclined to get their flu shot. The Centers for Disease Control and Prevention recommends an annual flu vaccine for those six months of age and older as the first and most important step in protecting against this serious disease. The impact of the content was significant in positively changing behavior and attitudes.

We believe that these types of campaigns can be critical to your senior population, and are often combined with other forms of outreach such as Member Satisfaction Surveys, HRAs, and Screenings.

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