We deliver personalized member engagement through advanced analytics, omnichannel outreach, and data insights, driving improved health risk assessment completions, compliance, and more.
Icario’s approach to Health Risk Assessments (HRAs) is grounded in a comprehensive strategy proven to optimize member outcomes and boost health plan performance. We accomplish results using a unique integration of advanced analytics, personalized interventions, and continuous analysis via our proprietary member engagement platform.
Why Choose Icario for Your Health Risk Assessment Program?
With over 60 million member touchpoints informing our strategy, Icario’s HRA program delivers unparalleled insights and engagement. Our comprehensive approach ensures high completion rates, regulatory compliance, and improved health outcomes by integrating vast data resources, predictive behavioral insights, and an innovative engagement platform.
High Completion Rates
Utilizing vast data resources and predictive analytics to engage members effectively.
Regulatory Compliance
Ensuring all processes meet CMS guidelines and industry standards.
Improved Health Outcomes
Implementing personalized interventions that drive meaningful health actions.
Icario’sIntegrated Member Engagement Strategy
Our strategy for member engagement is seamlessly integrated into our Health Risk Assessment programs. Icario’s HRA includes a dynamic feedback look that deepens personalization and boosts member engagement individually and across entire member populations.
Icario’s approach combines predictive analytics, member action plans (MAP), and population reporting and insights.
Predictive Analytics: Advanced propensity modeling techniques fed by data-driven insights segment members to predict their likelihood to engage. This offers increasingly personalized intervention and communication sequencing to meet each member’s individual preferences.
Member Action Plan (MAP): Icario’s member-facing action plans are tailored to each member’s health needs and risks. Plus, they’re continuously updated based on survey responses and feedback to drive more targeted interventions and improve care management.
Population Reporting and Insights: Icario’s engagement platform offers comprehensive reporting and insights based on important metrics. This typically includes completion and compliance rates, channel utilization, touchpoints, and other data that drive better decisions and continuous improvement in every area of the HRA program.
Digital-First, Omnichannel Communications
Icario’s data-driven, integrated member engagement strategy is proven to drive dramatic improvements in ratings and health outcomes. With optimal outreach channel sequencing, digital survey tools, and predictive data insights, Icario delivers an unparalleled member experience that drives greater HRA completion while reducing unnecessary overhead.
Icario prioritizes digital channels as the primary mode of member engagement. Our HRA programs leverage advanced predictive insights that target specific channels such as email, SMS, and Interactive Voice. In addition, Icario employs traditional methods like direct mail and live agents to reach members when they are most responsive and accessible.
Digital-first doesn’t mean digital only. Icario’s approach to HRAs involves deep, strategic integration of data insights, digital and traditional channel preferences, and predictive analytics to create effective, personalized member interactions. As a result, we can:
Remove barriers to care, especially those related to SDoH factors
Drive personalization at scale
Deploy feedback loops to improve engagement strategies continuously
Ensure each plan member feels understood and supported in their own health journey
These and more help Icario’s HRA programs deliver some of the industry’s highest completion and compliance rates.
It’s true: Icario has set the standard for personalized, predictive member engagement.
Rewards & Incentives
Unique by design, Icario offers rewards and incentives (R&I) that drive HRA completion to meet annual compliance requirements. Each program is fully compliant with CMS Rewards & Incentives guidelines. Icario HRA programs use data-driven insights to target rewards and incentives for each member while avoiding discrimination and providing uniform offerings to all eligible enrollees.
Icario HRA Program Results for Medicare, Medicaid, and D-SNP Markets
At Icario, we understand variabilities in HRA complexity and compliance across all plan types. Our integrated member engagement strategies have resulted in significant improvements in HRA completion rates for plans across the major markets. Our statistics within each market showcase the flexibility and accessibility of Icario’s engagement methods.
HRA Success
Medicare Advantage
Challenge
Getting members to fill out a lengthy HRA can be a difficult task, particularly for this health plan who was using direct mail as their only outreach channel. In addition to increasing their completion results, they wanted to capture early member health history to help their members take preventive actions sooner.
Approach
The health plan needed a program that would increase completion rates, identify member risks, and ensure low member abrasion. Icario’s digital-first platform identified sequencing to reach members in the right way, using both digital and physical engagement methods based on member preferences.
Results
Icario’s omnichannel approach worked incredibly well for this population. It gave members options to complete their HRA, resulting in completion rates the health plan had never achieved in the past.
Getting members to fill out a lengthy HRA can be a difficult task, particularly for this health plan who was using direct mail as their only outreach channel. In addition to increasing their completion results, they wanted to capture early member health history to help their members take preventive actions sooner.
The health plan needed a program that would increase completion rates, identify member risks, and ensure low member abrasion. Icario’s digital-first platform identified sequencing to reach members in the right way, using both digital and physical engagement methods based on member preferences.
Icario’s omnichannel approach worked incredibly well for this population. It gave members options to complete their HRA, resulting in completion rates the health plan had never achieved in the past.
2x+
increase in HRA completions
70%+
of members who completed the HRA had not completed one the previous year
70%+
of members chose a new channel to use to complete the HRA
2x+
increase in HRA completions
70%+
of members who completed the HRA had not completed one the previous year
70%+
of members chose a new channel to use to complete the HRA
HRA Success
Medicaid
Challenge
A health plan needed to drive significantly higher HRA completion rates for its Medicaid members, along with better identifying member risks. Members had not completed more than 10% of HRAs, and to make matters worse, the plan was in a state that had implemented a minimum completion rate of 50%.
Approach
Icario implemented a five-channel approach using both digital and physical methods. The HRA program was based on member preferences, data enrichment and implemented Member Action Plans that included customized health resource information to better support gap areas.
Results
After implementing Icario’s new HRA program, the health plan experienced the highest completion rates in history. Results within just 5 months included:
A health plan needed to drive significantly higher HRA completion rates for its Medicaid members, along with better identifying member risks. Members had not completed more than 10% of HRAs, and to make matters worse, the plan was in a state that had implemented a minimum completion rate of 50%.
Icario implemented a five-channel approach using both digital and physical methods. The HRA program was based on member preferences, data enrichment and implemented Member Action Plans that included customized health resource information to better support gap areas.
After implementing Icario’s new HRA program, the health plan experienced the highest completion rates in history. Results within just 5 months included:
1200%
increase in completion rates
53%
of members completed an HRA
1200%
increase in completion rates
53%
of members completed an HRA
HRA Success
D-SNP
Challenge
This nationwide D-SNP was in trouble from both a member engagement and a quality ratings standpoint. In fact, 73% of its contracts were rated 3 Stars or lower on C-08, with 15 contracts falling to 1- and 2-Star performance. In addition, the plan had minimal line of sight into HRA completions during the year. This lack of visibility made it difficult to find meaningful ways to intervene before quality ratings were set.
Approach
The plan needed member outreach programs that orchestrated when and how to engage members—as well as the associated costs. Icario implemented an omnichannel approach that spanned interactive voice, text messages, email, live agent outreach, and direct mail to drive engagement based on an evolving understanding of member communication preferences.
Results
In close partnership with the client, Icario helped achieve strong, year-over-year improvement in both HRA completions and Star Ratings. Specifically, the client experienced.
This nationwide D-SNP was in trouble from both a member engagement and a quality ratings standpoint. In fact, 73% of its contracts were rated 3 Stars or lower on C-08, with 15 contracts falling to 1- and 2-Star performance. In addition, the plan had minimal line of sight into HRA completions during the year. This lack of visibility made it difficult to find meaningful ways to intervene before quality ratings were set.
The plan needed member outreach programs that orchestrated when and how to engage members—as well as the associated costs. Icario implemented an omnichannel approach that spanned interactive voice, text messages, email, live agent outreach, and direct mail to drive engagement based on an evolving understanding of member communication preferences.
In close partnership with the client, Icario helped achieve strong, year-over-year improvement in both HRA completions and Star Ratings. Specifically, the client experienced.
82%
completion rates on average
97%
of plans reached 4 or 5 Stars
8
plans earned 5-Star Ratings
82%
completion rates on average
97%
of plans reached 4 or 5 Stars
8
plans earned 5-Star Ratings
Smarter engagement starts here.
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