Icario, the nation’s leading healthcare consumer engagement, communication, and technology company, announced today that it has launched a Medicaid Advisory Council. The five-member Council is charged with advising Icario leadership regarding its strategy, offerings, and programs to states and leading Medicaid health plans, to ultimately help beneficiaries and drive better health outcomes.

The new Icario Medicaid Advisory Council includes:

  • Andrey Ostrovsky, Managing Partner of Social Innovation Ventures and the Former Chief Medical Officer of the US Medicaid Program
  • John Gorman of Nightingale Partners, who formerly served as the Assistant Director of the Office of Managed Care, now known as the Centers for Medicare and Medicaid Services (CMS)
  • Dr. John F. Fitzgerald, a population health expert from Indiana University Health
  • David Kulick of The Focus Group, a national consultant with expertise helping healthcare entities identify growth strategies
  • Marie Zimmerman, a Medicaid transformation and financing expert with Aurrera Health Group who previously served as state Medicaid Director for Minnesota’s Medicaid program

“The Icario Medicaid Advisory Council is an amazing group of healthcare innovators who bring a broad diversity of experience in healthcare and Medicaid to help inform our direction and offering.”


Steve Wigginton

CEO, Icario

“This team has direct, hands-on experience across every aspect of the critical ecosystems that deliver Medicaid health benefits. Their understanding, experience, and insights will strengthen our ability to help leading healthcare companies engage with Medicaid-eligible beneficiaries who are among the most underserved populations for healthcare in the United States,” said Wigginton.

The Icario Medicaid Advisory Council will focus on three key areas:

  • Provide inputs into market strategy at the federal and state levels
  • Inform Icario’s company strategy and capability roadmap
  • Support Icario’s ability to inform Medicaid policy

“Digital health innovation is an exciting frontier of healthcare, but it is hard to distinguish signal from noise given the frothy environment,” said Andrey Ostrovsky, Icario Medicaid Advisory Council member.

“Icario’s humanistic approach to product design combined with their statistical muscle enables them to create person-specific data processing that is culturally tailored to the individual. The output of their platform is individualized sequencing, phraseology, content, and modality that makes consumers trust their outreach. That trust is so rare to find in digital experiences and is Icario’s competitive advantage.”


Andrey Ostrovsky

Icario Medicaid Advisory Council Member

The Council is scheduled to meet quarterly and will be led by Sara Ratner, SVP of Government Programs and Strategic Initiatives for Icario. “The formation of the Medicaid Advisory Council is an exciting and important step in Icario’s drive to deliver the most advanced tools, insights, and communication strategies to engage healthcare consumers,” Ratner said.

“The members of our Council have dedicated their careers to the design, execution, and improvement of Medicaid at the federal, state, payer and provider levels. With their guidance, Icario will be better positioned to reach Medicaid-eligible individuals who have the right and the need to gain access to high quality healthcare services.”


Sara Ratner

SVP Government Programs & Strategic Initiatives, Icario
Icario Newsletter - Health Action News & Insights

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