Not only are prenatal, postpartum, and well-child visits important for the health of mom and her baby, they also provide long-term societal benefits. Yet the United States has one of the worst rates of maternal and child morbidity and mortality in the developed world, especially among low-income women covered by Medicaid programs.

The reasons are varied. Many moms-to-be don’t realize they’re eligible for Medicaid until they’re pregnant—and the prenatal HEDIS measure must be completed in the first trimester, or within 42 days of enrollment. In addition, social determinants like housing instability, lack of transportation, or time off work, along with a lack of childcare, can create barriers between expectant mothers and the care they need.

Given these challenges, it’s critical that Medicaid plans engage moms early with timely, actionable communications that motivate and enable them to close prenatal, postpartum, and well-child care measures.

Download our new eBook to learn more about why proper care is so important, what prevents women from getting adequate care, and how successful plans are improving mom and baby Medicaid engagement. Plus, get the key strategies every plan should implement to engage and motivate their mom and baby population.

At Icario, we’ve worked with several plans across multiple states, engaging and motivating moms-to-be to close critical prenatal, postpartum and well-child care measures. Check out our Mom & Baby Engagement Solution to learn how we’ve helped deliver results.